AXE Body Spray, Deodorant, Hair, and Shower Gel Products

Confidence = AXE.

Radiate rockstar vibes all day long from the moment you hit the shower with AXE shower gel.

Create irresistible hair ladies will be begging to touch with AXE hair care and styling products.

Stimulate her senses and stay reassured all night long with AXE body spray and deodorant. Smell great knowing AXE is working overtime to protect you from perspiration and keep you smelling fresh into the night.

Check out the newest AXE campaigns and products available.

New AXE Gold Temptation

axe gold

Discover the NEW, absolutely irresistible AXE® Gold Temptation™. A fresh beginning opens with green citrus fruity notes delicately mixed with a spicy sparkling accord. This fresh start is followed by sugary and appetizing molten chocolate notes and hints of masculine amber. These opposed paths, between freshness and sweetness, create a unique and exciting contrast – the newest complement to AXE® Dark Temptation®.

New AXE Peace™

axe peace

Make Love Not War with New AXE Peace™.

Axe Hair Mantorials

Axe Hair

Whether it’s messy, natural, clean cut or spiked up, click to learn how to get your look.

Ready to keep up?


Be it a tireless Party Girl, a studious Brainy Girl, or a High Maintenance Girl, the hottest girls are the most demanding. So recharge with AXE shower gels, and stay at your best.